After graduating, Eric briefly started his career in New Mexico before moving to Berlin at the fall of the wall. As a journalist for music TV programs including MTV fashion, he started directing pop promos in 1992. Based in London his style evolved from exotic landscapes to post-intensive image films. The last seven years have beenentirely dedicated to commercials. The film for Glowingheads won the 1999 German Visual Effect Prize. His spot for Beko received the 2003 Silver Crystal Apple Award.